Tag Archives: Promotion


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Marketing for Authors – One

One of my friend and a fellow Rebel Ink Press author Lori J. Gordon asked the following question. While I quote her. I very easily could have written these same words. We all FEEL this.

“I’m going to ask for help here….I am sadly failing at promoting. I see a lot of you doing so well and have to ask what are you doing? (Please keep in mind I’m on a very tight budget.) I admit I could be a bit lazy about this but it’s past time I got serious. Need advice on where to start?”

Haven’t we all been in that place. I was. Heck! I still AM!!!

Okay. Let me say first loud and clear and unequivocally. I have NO IDEA what works in promoting and marketing. Is it a mystery? Some divine club that senior members give you the golden ticket and it helps us all know what to do? I don’t think so.

The industry is changing moment by moment. I’m not sure its not all about Promoting and Marketing, really. We’re asking ourselves. How do I be a professional author? How to I gain a following of readers? How can I have sales and be successful at writing books? What can I do that will make a difference?

So, let’s explore this concept together over the next few weeks. Watch for the articles I’ll post on Wednesday’s for awhile while we explore the mystery of Marketing and Promoting.  Let’s see if we can find any answers together. Certainly we can share what we do. Maybe ten years from now we’ll know if it accomplished our objective. LOL

I’ll tell you what I do as step one. First, foremost and your greatest priority is 1. Write the next good book. No amount of marketing will work if your book sucks the big stink or never gets written at all. And, we are all learning. I still haven’t necessarily figured out where to put commas. Sometimes my sentences faill to be … well… sentences. I have echo words that have to be culled out and boy do I miss a few.

The point is, I can’t think of too many authors who have totally “Arrived”. Well, except … well there are a few. The divine Queen Nora. Yeah, that woman has arrived.  I think she’s defined the word, arrived. She’s witty, humble, smart. She might not say she’s arrived but in my book. Oh yeah, she has. But I digress.

The POINT IS! we are all still learning and growing. I read craft books. I study. I dissect other books. What was good? What was bad? What hooked me? What made me want to throw it at the wall? I watch what others do. Observation and critical thinking.

So, READ is the second most important thing you can do to help yourself.

Write good books. Read Good Books.

Future Topics on this thread:

Here are some of my thoughts for topics. If you have others, pop them into the comments so we can dig into them together. I think with time and a little effort we can nail this jello to a board.
Social Media, Time Sucker?, Volume, Conduct, The Avalanche
Book Signings
Press Kits and Releases

Marketing and Advertising for Authors

Wouldn’t that be a great title?  I think it is a book I would benefit from greatly! Especially if it had the real answers.

Do you remember when “everyone” said e-readers; nooks; kindles; reading aps for phones and computers were a passing thing that wouldn’t last. A phase that would pass.

The self publication industry didn’t get much better credit in the beginning.

The combination of the two emerging in a simultaneous synergy has caused vast potential for authors. That’s the good thing and in some ways that’s the bad thing.

I’m an author. My publications are available via e-book format. I have opportunity because of the advances in technology. With self publishing that opportunity extends to me and about a bazillion other people. I chose to not self publish and aligned myself with Rebel Ink Press. I made that decision for a host of reasons that deserve a different blog post.  Back to the concept of me and a gazillion bazillion other people.

Every writer I talk to lately is asking the same question regarding marketing and promotion.




I don’t have any answers. I haven’t found anyone that has answers.

Does social networking work? Face book pages…twitter….web and blog…google +, Linked, author pages on manic readers, amazon, goodreads.

What kind of promotions: Do you give away stuff to readers? drawings for gift cards, kindles?

Promotional swag? T-shirts, mugs, calendars, book marks, short blurb books in print?

And for those published via ebook format. How do you do a book signing at your local library like the conventional published paper authors?

I did find this cite and I think there may be a wealth of information there to explore. It’s called Marketing Tips for Authors

The titles of a few of their blogs are:

What you should know about book covers that your publisher may not know.

The importance of your personal brand

Mastering your marketing: leveraging social media

Five tips for marketing your book on twitter

I’d love to year your comments on the subject. What do you do? Have you found it effective? How can you tell it is effective?